Last updated: May 13, 2026 · Madmar Labs LLC
This Privacy Notice for Madmar Labs LLC (doing business as Rolling Line) ("we," "us," or "our") describes how and why we might access, collect, store, use, and/or share ("process") your personal information when you use our services ("Services"), including when you:
Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at support@rollingline.app.
What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us and the Services, the choices you make, and the products and features you use.
Do we process any sensitive personal information?We may process sensitive personal information when necessary with your consent or as otherwise permitted by applicable law, including health data (such as DOT medical examiner certificates), financial data, credit worthiness data, drivers' license numbers, account credentials, precise geolocation, and government identifiers.
Do we collect any information from third parties? We may collect limited data from public databases, joint marketing partners, and other outside sources, such as authorized integrations (Stripe, Clerk, QuickBooks) and public government databases (such as FMCSA SAFER).
How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.
When and with whom do we share personal information? We may share information in specific situations and with specific categories of third parties, including service providers who help us operate the Services.
How do we keep your information safe? We have adequate organizational and technical processes and procedures in place to protect your personal information. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure.
What are your rights? Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information.
How do you exercise your rights? The easiest way to exercise your rights is by visiting https://rollingline.app/contact, or by contacting us. We will consider and act upon any request in accordance with applicable data protection laws.
We collect personal information that you voluntarily provide to us when you register on the Services, express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.
Personal Information Provided by You. The personal information that we collect depends on the context of your interactions with us and the Services, the choices you make, and the products and features you use. The personal information we collect may include:
Sensitive Information. When necessary, with your consent or as otherwise permitted by applicable law, we process the following categories of sensitive information:
Payment Data. We may collect data necessary to process your payment if you choose to make purchases, such as your payment instrument number and the security code associated with your payment instrument. All payment data is handled and stored by Stripe. You may find their privacy notice here: https://stripe.com/privacy.
Application Data. If you use our application(s), we also may collect the following information if you choose to provide us with access or permission:
All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.
We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information. This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes.
Like many businesses, we also collect information through cookies and similar technologies. You can find out more about this in our Cookie Notice: https://rollingline.app/cookies.
The information we collect includes:
In order to enhance our ability to provide relevant services to you and update our records, we may obtain information about you from other sources, such as public databases, authorized integrations you connect to your account (such as QuickBooks Online, Stripe, and Clerk). Additional integrations with banking and ELD providers may be added in the future; this policy will be updated to reflect any new third-party data sources before they are activated. We also obtain information from public government databases (such as the FMCSA SAFER system).
We process your personal information for a variety of reasons, depending on how you interact with our Services, including:
Vendors, Consultants, and Other Third-Party Service Providers.We may share your data with third-party vendors, service providers, contractors, or agents ("third parties") who perform services for us or on our behalf and require access to such information to do that work.
The categories of third parties we may share personal information with are as follows:
We also may need to share your personal information in the following situations:
We may use cookies and similar tracking technologies (like web beacons and pixels) to gather information when you interact with our Services. Some online tracking technologies help us maintain the security of our Services and your account, prevent crashes, fix bugs, save your preferences, and assist with basic site functions.
Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Notice: https://rollingline.app/cookies.
As part of our Services, we offer products, features, or tools powered by artificial intelligence, machine learning, or similar technologies (collectively, "AI Products"). These tools are designed to enhance your experience and provide you with innovative solutions. The terms in this Privacy Notice govern your use of the AI Products within our Services.
We provide the AI Products through third-party service providers ("AI Service Providers"), including Anthropic. As outlined in this Privacy Notice, your input, output, and personal information will be shared with and processed by these AI Service Providers to enable your use of our AI Products. You must not use the AI Products in any way that violates the terms or policies of any AI Service Provider.
Our AI Products are designed for the following functions:
All personal information processed using our AI Products is handled in line with our Privacy Notice and our agreement with third parties. This ensures high security and safeguards your personal information throughout the process.
We believe in giving you the power to decide how your data is used. To opt out, you can:
We keep your personal information only as long as your account is active. When you delete your account through Settings, your account is immediately disabled and inaccessible to you — you can no longer sign in or use the Services, and your active payment subscription is cancelled at the same time. Your data, however, is retained in our active systems for a 30-day grace period in case you change your mind or initiated the deletion in error. You can cancel the deletion during this window by signing back in and confirming you want to restore your account. After the 30 days end, an automated process permanently removes your data.
Separately, we may permanently delete an account immediately and without a grace period when we determine the account is being used in violation of our Terms of Service (for example, fraud, abuse, or non-payment), or when we are directed to do so by a court order or compliance authority. This admin-initiated deletion does not have a recovery window.
When the permanent deletion runs — whether by you after the 30-day grace or by us immediately for the reasons above — we remove the following from our active systems: your carrier profile, trucks, drivers, loads, fuel entries, expenses, compliance records, trip history, and all uploaded documents (BOLs, receipts, DVIRs, driver qualification files).
Backups containing deleted account data are purged within 30 days of the permanent deletion event. After that point we retain no personal information about you, with three narrow exceptions described below.
First: if we are subject to a legal hold, subpoena, or active investigation at the time of deletion, we may isolate and retain the specific records required to comply with that legal obligation, and only those records, until the obligation ends.
Second: we retain a minimal operational record of account deletion events for up to seven years. This record exists so we can demonstrate compliance with deletion requests and resolve any subsequent disputes. It contains only the deletion timestamp, the internal identifiers we use for your account (a user ID issued by our authentication provider Clerk, and a carrier ID we generate ourselves), the deletion trigger (in-app or external), the deletion outcome (success or a partial failure with the specific system that failed), and, if you had an active subscription, the Stripe subscription identifier we used for billing.
This record does not include your name, email address, business name, DOT or MC numbers, or any of the operational data listed above (loads, fuel entries, drivers, trucks, compliance records, or uploaded documents).
Third: applicable tax and recordkeeping law requires businesses to retain financial records for several years. We therefore retain your invoices and driver settlement records in anonymized formfor the period required by law. "Anonymized" means we strip personally identifying information from these records: your name, email address, business name, billing address, DOT and MC numbers, and any internal contact references are removed or cleared. What remains is the financial information only — invoice and settlement amounts, dates, line items, payment status, and an internal record identifier. After that period, these records are also permanently removed.
Our payment processor (Stripe) retains invoice and payment history under their own retention terms, which support tax reporting and dispute resolution. When your account is deleted, we anonymize your billing identity at Stripe — we replace your name with a placeholder, clear your email, and remove the internal identifiers that link the Stripe record back to you. The Stripe Customer record itself is not deleted, so Stripe's invoice history remains intact for their own tax and dispute purposes. Stripe's privacy notice describes their handling of payment data: https://stripe.com/privacy.
You are responsible for exporting any tax, IFTA, or FMCSA records you need before deleting your account. Rolling Line provides export tools in the app for this purpose. We do not retain operational copies of your records on your behalf after account deletion.
We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.
We do not knowingly collect, solicit data from, or market to children under 18 years of age, nor do we knowingly sell such personal information. By using the Services, you represent that you are at least 18. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under age 18, please contact us at support@rollingline.app.
If we are relying on your consent to process your personal information, you have the right to withdraw your consent at any time. You can withdraw your consent at any time by contacting us using the contact details provided in the section "How Can You Contact Us About This Notice?" below.
You can unsubscribe from our marketing and promotional communications at any time by clicking on the unsubscribe link in the emails that we send, or by contacting us using the details provided in the section "How Can You Contact Us About This Notice?" below. You will then be removed from the marketing lists. However, we may still communicate with you — for example, to send you service-related messages that are necessary for the administration and use of your account, to respond to service requests, or for other non-marketing purposes.
If you would at any time like to review or change the information in your account or terminate your account, you can:
When you delete your account through Settings, your account is immediately disabled. Your data is retained for a 30-day grace period in case you want to recover, then permanently removed from our active systems, and from backups within 30 days of that point. See Section 6 for full details on the grace period, what is deleted, and the narrow exceptions described there.
Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services of our Services. For further information, please see our Cookie Notice: https://rollingline.app/cookies.
If you have questions or comments about your privacy rights, you may email us at support@rollingline.app.
Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track ("DNT") feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Notice. California law requires us to let you know how we respond to web browser DNT signals. Because there currently is not an industry or legal standard for recognizing or honoring DNT signals, we do not respond to them at this time.
We have collected the following categories of personal information in the past twelve (12) months:
| Category | Examples | Collected |
|---|---|---|
| A. Identifiers | Contact details such as real name, postal address, telephone or mobile contact number, unique personal identifier, online identifier, IP address, email address, and account name | YES |
| B. Personal information as defined in the California Customer Records statute | Name, contact information, education, employment, employment history, and financial information | YES |
| C. Protected classification characteristics under state or federal law | Gender, age, date of birth, race and ethnicity, national origin, marital status, and other demographic data | NO |
| D. Commercial information | Transaction information, purchase history, financial details, and payment information | YES |
| E. Biometric information | Fingerprints and voiceprints | NO |
| F. Internet or other similar network activity | Browsing history, search history, online behavior, interest data, and interactions with our and other websites, applications, systems, and advertisements | YES |
| G. Geolocation data | Device location | YES |
| H. Audio, electronic, visual, and similar information | Images (including uploaded documents such as BOLs, receipts, CDLs, and inspection photos) created in connection with our business activities | YES |
| I. Professional or employment-related information | Driver qualification files, CDL and medical certificate records, and related employment documentation stored by our users on behalf of their drivers | YES |
| J. Education Information | Student records and directory information | NO |
| K. Inferences drawn from collected personal information | Inferences drawn from collected personal information, such as IFTA tax calculations, estimated tax liabilities, MPG efficiency metrics, and compliance readiness scores | YES |
| L. Sensitive personal information | Account login information, debit or credit card numbers, drivers' licenses, financial information including account access details, health data, precise geolocation, social security numbers, and state ID card numbers | YES |
We only collect sensitive personal information, as defined by applicable privacy laws or the purposes allowed by law or with your consent. Sensitive personal information may be used, or disclosed to a service provider or contractor, for additional, specified purposes. You may have the right to limit the use or disclosure of your sensitive personal information. We do not collect or process sensitive personal information for the purpose of inferring characteristics about you.
We retain personal information only while your account is active. When you initiate account deletion, your account is immediately disabled and your data enters a 30-day grace period during which you can recover the account by signing back in. After that, your data is permanently removed from active systems, and from backups within 30 days of that point, except for the narrow exceptions described in Section 6 (legal hold or active investigation, a minimal operational record of the deletion event itself, and anonymized financial records retained for tax and recordkeeping compliance). See Section 6 for full details.
Learn more about the sources of personal information we collect in "What Information Do We Collect?" above.
Learn more about how we use your personal information in the section "How Do We Process Your Information?" above.
Will your information be shared with anyone else?We may disclose your personal information with our service providers pursuant to a written contract between us and each service provider. We may use your personal information for our own business purposes, such as for undertaking internal research for technological development and demonstration. This is not considered to be "selling" of your personal information.
We have not sold or shared any personal information to third parties for a business or commercial purpose in the preceding twelve (12) months. We have disclosed the following categories of personal information to third parties for a business or commercial purpose in the preceding twelve (12) months: Categories A, B, D, F, G, H, I, K, and L.
You have rights under certain US state data protection laws. However, these rights are not absolute, and in certain cases, we may decline your request as permitted by law. These rights include:
To exercise these rights, you can contact us by visiting https://rollingline.app/contact, by emailing us at support@rollingline.app, or by referring to the contact details at the bottom of this document.
Under certain US state data protection laws, you can designate an authorized agent to make a request on your behalf. We may deny a request from an authorized agent that does not submit proof that they have been validly authorized to act on your behalf in accordance with applicable laws.
Upon receiving your request, we will need to verify your identity to determine you are the same person about whom we have the information in our system. We will only use personal information provided in your request to verify your identity or authority to make the request. However, if we cannot verify your identity from the information already maintained by us, we may request that you provide additional information for the purposes of verifying your identity and for security or fraud-prevention purposes.
Under certain US state data protection laws, if we decline to take action regarding your request, you may appeal our decision by emailing us at support@rollingline.app. We will inform you in writing of any action taken or not taken in response to the appeal, including a written explanation of the reasons for the decisions. If your appeal is denied, you may submit a complaint to your state attorney general.
We may update this Privacy Notice from time to time. The updated version will be indicated by an updated "Revised" date at the top of this Privacy Notice. If we make material changes to this Privacy Notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this Privacy Notice frequently to be informed of how we are protecting your information.
If you have questions or comments about this notice, you may contact our Data Protection Officer (DPO) by email at support@rollingline.app, or contact us by post at:
Madmar Labs LLC
Data Protection Officer
8735 Dunwoody Pl, STE R
Atlanta, GA 30350
United States
You have the right to request access to the personal information we collect from you, details about how we have processed it, correct inaccuracies, or delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information. These rights may be limited in some circumstances by applicable law. To request to review, update, or delete your personal information, please visit: https://rollingline.app/contact.